Mon. Feb 26th, 2024

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When it comes time to shop for wedding outfits, the brides seem to get the most attention.

There’s New York Bridal Fashion Week, a three-day extravaganza where brands showcase their newest designs. There is a reality television series dedicated to dress shopping called “Say Yes to the Dress,” which has been running since 2007 and has led to multiple spinoffs.

There are many bridal boutiques in major cities. Buying the bridal gown can be considered as the first step of the wedding planning process.

What about the men who get married?

“I can’t tell you the number of times we get calls a couple of weeks before the wedding,” said Michael Andrews, who has been dressing grooms since 2006 at Michael Andrews Bespoke, his luxury clothing shop in New York. In October 2023, Andrews opened the Groom Shop exclusively for grooms in New York.

Since the beginning of the pandemic when comfort clothes dominated everyday fashion, Mr. Andrews has noticed more grooms requesting looks for their entire wedding weekend. Multi-day weddings are becoming more popular.You should also bring a change of clothing to wear between the ceremony, and the reception.

“People in their day-to-day are kind of dressed down, but whenever they’re looking for an excuse to get dressed up, they’re really doing it right,” Mr. Andrews said. “Men recognized that their wedding day was an opportunity to express their personalities.”

Many grooms are now avoiding the traditional black tuxedo in favor of custom looks created with designers.

Travis London is an interior designer. Got married in Miami on November 2023As soon as he was engaged,, began planning his wedding attire. He has a fondness for the weddings that he saw and read about in the Martha Stewart Weddings magazine as a young man, which is why he chose an all-white outfit for his marriage, even though he loves colors. (Shades green, pink, blue, and orange are plentiful in his Miami house, which was Architectural Digest featured in the latest issue.)

“I still wanted to feel masculine, but I wanted to play on all the ideas of what a bride will wear,” said Mr. London, 35.

“The guys always look the same — a black tux,” he added. “The dresses of the women were all so detailed, so ornate, so beautiful.” The designer Jerome LaMaar custom-made a sheer top for Mr. London that included a train embellished with buttons. He applied rough-cut Swarovski stones and pearls by hand to the top. The outfit also included a crown custom made by Soull Ogun, a founder of L’Enchanteur, a jewelry brand.

The custom look was completed in about three months. “My destiny, my calling, is to make clothes that have a little more flavor and show men they can play with color and textures and shapes that feel good for them,” Mr. LaMaar said. “This is their day, too — put the effort in so the person you’re marrying sees that it is an equal conversation in the relationship, through fashion and style.”

Drew Gehling chose a custom green tuxedo for his look. It matched the nature aesthetics of his summer-camp themed wedding in 2023. Mr. Gehling, who is an actor, wears custom-made costumes in his Broadway shows. He knew that he wanted to have fun with the fabric and the color of his wedding tuxedo, and that he didn’t want a suit off the rack.

“I understand how empowering it can be to wear something that is made specifically for your body at a specific time,” Mr. Gehling said. He added personal touches to his tuxedo, including his wife’s initials embroidered on the sleeves.

Nico Santos, an actor Who got married on November 2023, crafted a custom look by weaving his Filipino American identity into his look. Veejay Fleesca, a Filipino designer, created a barong – a traditional Filipino shirt. Traditionally, the barong is shirt length, but Mr. Santos, 44, wore a mid calf length barong to “evoke bridal,” he said. He paired the barong with wide-legged pants and a Dries van Noten jacket he’d seen worn by actor Jacob Elordi. The jacket is traditionally not worn along with a barong. It has padded shoulders, similar to the formal dresses worn by Filipinas.

“You can do whatever you want,” Mr. Andrews said. “It is an opportunity where you can throw the rules out the window if you want to.”

That’s why Andrés Cardona, who lives in Los Angeles and got married in Bogotá, Colombia, in June 2023, put together a brief explaining his desire to blur the lines between masculinity and femininity, and presented it to a Colombian designer he had been following on Instagram: Jonathan Cortez of La Petite Mort.

Mr. Cardona, 33, was inspired by an outfit worn by Bad Bunny in a scene in the music video for his song “Titi me Preguntó.” In the scene, Bad Bunny is getting married, and he is wearing a black maxi skirt and a white top with puffed shoulders. Mr. Cardona’s brief included a photo of Bad Bunny in the music video, as well as images of Timothée Chalamet, Harry Styles and Shawn Mendes in flowing, pastel suit pants and unconventional matching tops.

Over Zoom, Mr. Cardona (a product marketer for TransUnion) and his now-husband Carlos Marin (a 32-year old product manager at Google) met with the designer to discuss ideas for their looks over a period of four months.

Mr. Cardona’s final product was a suit in eucalyptus color with pleated trousers. Mr. Marin chose a reinterpreted version liqui-liqui, which is a traditional Venezuelan outfit that consists of a jacket with a buttoned down collar and trousers. The liqui-liqui is usually boxy but Mr. Marin wanted it to be shorter and more fitted. He also wore an item of clothing that looked like a skirt, tied around his waist.

“The most important thing for us was to create a moment that felt authentic,” Mr. Marin said. “To connect with where we’re from and connect with who we are as people.”

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