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January 22, 2024

These three design styles will inspire you to come up with new ideas during the coldest month of the year.

3 Essential Design Trends, January 2024.

In 2024, web design will be hotter than ever. From the cool animations on the homepage, to the intricate designs, to the cool curved line, there are many trends that you can be excited about.

Here’s what’s trending in design this month:

1. Extravagant Intro Animations

While it would be tough to make the case for a true loading animation – it’s often a clue that a site is heavy or loads slowly – designers are creating extravagant intro animations that are engaging and help draw you into the design.

These are different from the traditional loaders because most of these animations happen while there’s active content on screen as well, such as a link to follow or other content. These aren’t little spinners that you can watch while you wait.

The other part of this trend that is fun is the fact that these intro animations can be detailed and are often part of an animated content plan. This style has a whimsical, light feel that almost begs you to interact.

PrandThe animation starts with a quick motion, which transforms into a fun cartoon character drawn in a line-drawn fashion. It then animates in multiple colors and shapes. The final version is a variation of the original bas graphic. It’s fun, creative and makes you want to keep scrolling.


Mattia Cuttini’s portfolio designIt opens with lots of whitespace with a direct call-to-action and a fun video player and animated arrow. But don’t worry, you won’t get stuck with this intro animation if you delay too long; it moves to a second animated version of the homepage with small elements that lead to portfolio items.

Mattia Cuttini

Sourcescrub takes a totally different approach with a more traditional homepage configuration – text elements on the left and an animated image on the right. The detail and movement in the image are like a Kaleidoscope. You could look at it all day without getting bored.


2. Intricate Design Elements

Fine lines, detailed illustrations, and photos or maps with lots of information are some of the key visuals you’ll find with this design trend. There is a lot for users to look at, and digest, thanks to the high level of detail in these intricate elements.

Uniqueness is what makes a design style like this work. No matter what design choice you make when it comes to something intricate, it’s often a design that 100% belongs to you.

This level can also speak about your brand or personality, creating an interesting and genuine way to connect users.

Orte der Bonner RepublikThe map is paired with a photo that is almost as detailed in a brutalist style. The simplicity of white and black with the complex map makes everything come together beautifully.

Orte der Bonner Republik

Concept CapersThis example takes a similar approach to the first but uses brightly colored illustrations for a card game. The animated cards help you purchase a card game that features the images on screen. The intricate detailing with each of these illustrations – individually and collectively – make this a fascinating website design but also make for a lovely card deck.

Concept Capers

Guillaume CazesA portrait sketch is used to lead his website. The blending of a robotic element and a human face shows an incredible level of detail.

Guillaume Cazes

3. Curved Lines

This is a fun website design trend that uses simple geometry to create visual interest in projects. In this trend, curved line are used either in the background of foreground content to aid visual understanding.

These lines can be of different sizes, shapes, and configurations. The only thing in common is the use curves.

Make sure that your curves have a purpose. Do they make it easier to track the eye? Do they match the brand colors or style of your company? Do they provide a visual element that may be missing in the design?

UnganishaUses curved lines and colour to add something to an otherwise too neutral, uninteresting image. The curved line width is similar to that of the headline typeface. This helps bring the elements closer together.


Stella GrizontUses a bright yellow line to add a little extra to her design. The bright yellow accent color injects a little fun into the otherwise monochromatic blue and white color scheme.

Stella Grizont

Catalyst Clinical ResearchThe curved lines are almost hidden behind two text boxes in the form of cards, but their placement and color add depth to a flat homepage design. The curves are drawn from the smaller icons used in the navigation and cards, which help to tie the whole design together.



Which of these trends do you prefer? How will you implement these elements?

Remember that you can start small, and add on existing website designs using some of these techniques in order to refresh current content. This will avoid a complete site redesign. Enjoy yourself and good luck.

Carrie Cousins

Carrie Cousins, a freelance journalist with over 10 years’ experience in the communications sector, has written for print and online publications and also done design and editing. Carrie is on Twitter @carriecousins.

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