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This season Prototypes have launched Series 06 – a collection that is dripping with authenticity for the beautiful sport. It’s all about harking back to football’s community-spirit origin story, right as it faces the glossy wave of gentrification in the UK’s grassroots arenas.
Series 06 takes old tracksuits or nostalgic football tops and reworks them to create a fresh kit in upcycled glory. It’s not just gear; it’s a statement uniform signalling a commitment to circular fashion. Because let’s face it, in the retail game, sportswear’s a quick sub in and out when the next season drops—a perfect play for the upcycling game.
The crew at Prototypes isn’t just flexing a throwback vibe; they’re dialling into the soul of the local footy culture for FW2024. They’ve scouted the unsung heroes—your groundskeeper, the kitman, even the gaffer and the up-and-comers—for inspo. By sidestepping the easy win of lifting looks for likes, they’re crafting the real deal.
With Series 06, it’s more than a nod to football’s roots—think of it as a full-on homage with a slick modern twist. Betsy Johnson’s ace lens captures the essence in a club from England. Plus, Prototypes is suiting up the club’s women’s squad with sponsor-style swag.
Prototypes is a Swiss upcycling brand that has been in business since 2021. Its eco-warriors Laura Beham & Callum Pidgeon, who were both Vetements stars, have helped turn deadstocks into must-haves. When it comes to styling up Yeezy’s line, this outfit has been steering Yee’s design ship since 2023, with a hand in kitting out Bianca Censori and Ye’s day-to-day wear. Prototypes aren’t just playing the game; they’re changing it.