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There is a constant debate about whether design should be considered more of an art or science. SEO is 100% alchemy. If you know what to look for and how to interpret the results, anyone can turn a website that’s underperforming into gold.

14 Best SEO Tools in 2024.

This collection of free, high-quality SEO tools is our top pick for 2024. You will learn how to optimize your site and tweak your content to outrank your competitors, all without paying any subscription fees.

Google Search Console

Google is the world leader in SEO, whether you like it or not. It makes sense to pay attention to the data Google has on your website. The Google Search ConsoleIt has many features that are useful for SEO-minded site owners. But the most important feature is the performance page, which shows you your top queries, your impressions, your average click-through-rate, and your average position. This allows you to monitor your site’s growth over time.

Bing Webmaster Tool

Just because Google is number one doesn’t mean it’s the only search engine out there. Bing was already an important source of traffic before it introduced AI search; now, it’s essential that your site is listed on Bing. Bing Webmaster ToolBing Search Console is essentially the same as Google Search Console. You probably won’t garner any insights you haven’t found on GSC, but occasionally, Bing differs, so it’s essential to check.

SEMRush

SEMRush is one of the top SEO tools on the market, but it isn’t free. SEMRush plans start at $129.95 per month — that’s a lot! SEMRush offers free access to many of its most useful tools. You can use the keyword magic tool and position tracking without paying a penny. You get limited credits, and of course, the premium tools aren’t available, but if you want to get started with SEO, SEMRush is an excellent place to start.

Ahrefs

Ahrefs is another top SEO tool; again, it isn’t free. Ahrefs plans begin at $99. Ahrefs offers many of its most useful features for free, just like its main competitors. You can track your site’s position in search rankings across multiple territories, check your link profile, and compare it to your top competitors. Naturally, you’ll get fewer features than a paid plan, but there’s enough built-in to make the free version worthwhile.

Moz

Moz is another top SEO tool, and you’re noticing a pattern: it is expensive, with plans starting at $79 per month, but it provides some of its more useful features for free. Moz’s free SEO tools include its Link Explorer to help build backlinks and its Keyword Explorer to help find the best keywords for your site. The best tool is the SEO Competitor Analysis, which allows you to find keyword gaps as well as new content opportunities.

CanIRank

CanIRankIt is one of my favorite SEO tools. Content-based search engine optimization is all about delivering high-quality content to appear in search engine rankings. But content takes time; it’s expensive to produce. So, it’s vital that you only invest in content that you can rank for. CanIRank is a tool that will tell you whether your site is able to rank for a certain keyword.

Many People Ask

You will find that there is a lot of competition for many keywords when you do keyword research. Many People AskIt is a great tool to help you find out what people are asking and how to solve the problem. It helps you create content for highly competitive keywords.

Lighthouse

SEO isn’t just about writing content; you must also ensure your site is performing well technically. Checking your site for best practice is easy with Lighthouse. Lighthouse is available as a Chrome browser extension or through dev-tools in Chrome. It gives you a percentage score for performance, accessibility, best practices, and SEO — anything over 90% is good.

Browseo

Your website looks great. You’ve spent a long time designing the ideal digital ambassador for your brand. Do search engines care? No, it’s not that important. BrowseoThis app shows your website the way search engines see it. You can check meta information, structure and external links. It’s a straightforward but effective tool for fine-tuning your site.

Siteliner

SitelinerThis handy SEO audit tool scans your website for SEO issues, such as broken links and duplicate content. Siteliner will also give you an average score, such as your page speed in comparison to the average page speed. This allows you to see how you compare with the competition. It’s a helpful way to run a fast audit and identify problems so that they can be fixed.

Panguin Tool

Your site ranked highly in the SERPs, but then mysteriously dropped down? If so, there’s a very strong chance that your site is the victim of a Google algorithm update — Google regularly updates its approach to search to deliver the best results, and changes can badly affect where you rank. Panguin ToolShows your traffic along with the most significant Google updates. This allows you to see where you lost traffic and what you should do to get it back.

Animalz Revive

The value of a large website with lots of outdated content tends to decrease. It can take hours or even days to go through your analytics and find underperforming pages. Animalz ReviveDoes the work for you free. It will then generate a report for you. Now you know what content to update to recapture lost traffic.

Details

Most SEO tools are focused on your website. Details’s Rankings concentrate on your competitors so you can see what they’re doing well and copy them. It also offers a free SEO Extension for Chrome and Firefox, which includes dozens features for analyzing websites, from simulating Googlebots to finding duplicates. As if that wasn’t enough, Detailed’s blog is packed with insights for improving your SEO.

Exploding Topics

Exploding TopicsThe list below shows the top online topics. You can filter topics and duration. The paid plans also allow you to search by topic. You can review related topics and see how the topic has evolved over time. With this information, you will be able to create content that is optimized for topic-related keyword before your competitors.

Simon Sterne

Simon Sterne is a writer for WebdesignerDepot. He’s interested in technology, WordPress, and all things UX. In his free time, he loves photography.

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